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Beauty·Rankings·TOP 5

Lipsticks for women in their 20s, starting with colour that lasts until evening

Shine and staying power are two different things

Editor On·Published

Image · Five

When you want colour to last until your evening plans, shine alone tells you little about wear. Reviews value different things in soft matte products and those with a moist, glossy finish.

The ranking

Ordered by overall index (interest, reviews, buzz, fit; 0–100), which sets the star score

  1. 1rom&nd Blur Fudge Tintrom&ndBest for you won't touch it once before evening4.585
  2. 2CLIO Crystal Glam TintCLIOBest for you're choosing from 34 shades4.070
  3. 3rom&nd Zero Matte Lipstickrom&ndBest for you want a bullet instead of a tint4.067
  4. 4peripera Ink Mood Glowy TintperiperaBest for you want several shades under ₩10,0003.557
  5. 5Alternative Stereo Lip Potion Caramel GlazeAlternative StereoBest for shine and volume come first3.045

At a glance

  • Start with your preferred finish, from soft matte to moist shine. Wear reviews can help you decide how the product fits your touch-up routine.
  • With matte products, weigh reports of lasting colour against dryness. The finish matters when flaky lips are a concern.
  • With glossy products, read praise for shine alongside reports of colour fading after meals. Lasting shine and staining are different qualities.

Choosing matte for lasting colour can come with dryness. A gloss can bring back shine when reapplied, but how it looks after a meal is a separate consideration.

Reviews include both praise for wear and reports of transfer onto cups. Once you know your preferred finish, consider how the colour remains and whether dryness is a concern. Those details help you choose what to apply in the morning and what to reapply in the evening.

#1Best for you won't touch it once before evening

rom&nd Blur Fudge Tint (롬앤 블러 퍼지 틴트)

blur matte tintrom&ndMusinsa 4.8 (3,664 reviews) · Hwahae 4.62 · Glowpick 4.31

rom&nd Blur Fudge Tint (롬앤 블러 퍼지 틴트)
Photo · 네이버 블로그 · 로지 코랄 틴트
Five Score
4.5A soft matte finish, and the tint whose staying power comes up most often in reviews
Brand
rom&nd
Price
List ₩13,000 · official store ₩9,900
Spec
8 original shades (01 Pomelo Coco–08 Currant Jam) + collection · blur matte
Indices
Interest 54 · Reviews 99 · Buzz 92 · Fit 100 · Overall 85
Keywords
rom&nd Blur Fudge Tint, blur tint, matte tint, long-lasting tint, tint for your 20s
Tags
blur mattestaying-power reviews8 shadesaround ₩10,000

This suits anyone who wants to apply once and not touch it again until evening. The finish is a soft matte, yet this is the tint whose staying power comes up most often in reviews.

Official store reviews keep repeating the line that the colour is good and it holds up pretty well. Not sticky, and better for being matte, they add. That said, Musinsa reviews also carry the opposite view, that the staying power drops off a bit.

There are 8 original shades plus collection shades. The list price is ₩13,000, but the official store sells it at ₩9,900. The original page often shows sold out, so check Olive Young and Musinsa as well.

Watch out
the matte finish shows flaking on days when lips are dry. Not for anyone who wants a dewy shine.

Info & reviews Review digest · the gist of several reviews, not verbatim quotes

  • The colour is good and it holds up pretty wellrom&nd official store review
  • It goes on matte and isn't sticky, which I likerom&nd official store review
  • Pretty colour, applies well, and the matte finish makes it even betterrom&nd official store review
  • Good colour but staying power drops off a bit, says an opposing reviewMusinsa review (4.8)
  • Soft, good colour payoff and smoothrom&nd live review
Open rom&nd Blur Fudge Tint

Details on the official page

#2Best for you're choosing from 34 shades

CLIO Crystal Glam Tint (클리오 크리스탈 글램틴트)

crystal glossy tintCLIOCLIO official store 4.9 (3,357 reviews) · Glowpick 4.45 (1,512 reviews) · Hwahae 4.50

CLIO Crystal Glam Tint (클리오 크리스탈 글램틴트)
Photo · 마켓컬리
Five Score
4.0A dewy, glossy tint in more than thirty shades; staying-power reviews point in opposite directions
Brand
CLIO
Price
₩18,000
Spec
3.4g · 34 shades (No. 1–33 plus No. 25 on the official store) · crystal glossy
Indices
Interest 43 · Reviews 100 · Buzz 95 · Fit 50 · Overall 70
Keywords
CLIO Crystal Glam Tint, glossy tint, dewy tint, CLIO tint, 34-shade tint
Tags
crystal glossy34 shades₩18,0003,357 reviews

This suits anyone who enjoys the time spent choosing a shade. At 34 shades on the official store it has the widest range of the five, with 3,357 reviews and a rating of 4.9.

A 25-year-old review on Glowpick says the dense shine is lovely and the colour goes on deep. It is 3.4g at ₩18,000, and an Olive Young set sometimes adds a mini cheek product.

Staying-power reviews point in opposite directions. A review saying the glow formula is short-lived and leaves a mark on the cup sits on the same page as one saying the colour doesn't come off easily after a meal. Because the staying-power reviews are divided, fit scores 50 and the overall index puts it second.

Watch out
some reviews report a mark on the cup after one glass of water. With so many shades, it's hard to choose without swatching in store.

Info & reviews Review digest · the gist of several reviews, not verbatim quotes

  • A lovely dense shine, the colour goes on deep and it stains, so I use it a lotGlowpick (age 25)
  • The glow formula doesn't last long, and even one glass of water leaves a mark on the cupMarket Kurly review
  • Another review says the opposite — the colour doesn't come off easily even after a meal or a drinkMarket Kurly review
  • The colour is deep enough to look vivid in one passUnpa (4.8)
  • Official store rating 4.9, 3,357 reviewsCLIO official store
Open CLIO Crystal Glam Tint

Details on the official page

#3Best for you want a bullet instead of a tint

rom&nd Zero Matte Lipstick (롬앤 제로 매트 립스틱)

matte lipstickrom&ndMusinsa 4.8 (2,708 reviews) · Hwahae 4.42 · Glowpick 4.11

rom&nd Zero Matte Lipstick (롬앤 제로 매트 립스틱)
Photo · 마켓컬리
Five Score
4.0The only bullet lipstick of the five; matte, but reviews say it feels less drying
Brand
rom&nd
Price
List ₩12,000 · official store ₩9,900
Spec
3.5g · 10 shades on the official store (No. 9 Shell Nude sold out) · matte
Indices
Interest 9 · Reviews 95 · Buzz 70 · Fit 100 · Overall 67
Keywords
rom&nd Zero Matte Lipstick, matte lipstick, lipstick for your 20s, long-lasting lipstick, rom&nd lipstick
Tags
matte bullet3.5g10 shadesaround ₩10,000

This suits anyone who wants a bullet in hand rather than a tint. It is the only lipstick of the five, and reviews add that it is matte yet less drying.

Official store reviews carry the sentence that the matte finish lasts a long time. The title of a 20-shade review video puts staying power first as well. That video is from the 2020 relaunch, so the shade count differs from today.

The official store lists 10 shades, and No. 9 is sold out. It is 3.5g, list price ₩12,000, sold at ₩9,900 on the official store. Being a bullet, there's no worry about the cap coming off in your bag.

Watch out
with only ten shades, your tone may not be there. Being matte, it shows lip lines as they are.

Info & reviews Review digest · the gist of several reviews, not verbatim quotes

  • Applies well and the matte finish lasts a long timerom&nd official store review
  • Goes on smoothly, calm shadesrom&nd official store review
  • A matte product that feels less drying, which reviewers are happy aboutMarket Kurly review
  • A 20-shade review video title says the staying power is unbeatable, from the relaunchYouTube Minsco (2020)
  • Good colour for the price comes up again and againMusinsa review (4.8)
Open rom&nd Zero Matte Lipstick

Details on the official page

#4Best for you want several shades under ₩10,000

peripera Ink Mood Glowy Tint (페리페라 잉크 무드 글로이 틴트)

glowy tintperiperaMusinsa 4.8 (5,878 reviews) · Hwahae 4.56 · Glowpick 4.21

peripera Ink Mood Glowy Tint (페리페라 잉크 무드 글로이 틴트)
Photo · 무신사
Five Score
3.5Number one on the Hwahae lip tint chart, the cheapest of the five and second widest shade range
Brand
peripera
Price
List ₩11,000 · official store ₩8,800
Spec
22 shades (2026 relaunch) · glowy
Indices
Interest 12 · Reviews 96 · Buzz 83 · Fit 50 · Overall 57
Keywords
peripera Ink Mood Glowy Tint, glowy tint, tint around ₩10,000, Hwahae number one tint, tint picks for your 20s
Tags
glowy22 shades₩11,000Hwahae number one

This suits anyone who wants several shades for under ₩10,000. It is number one on the Hwahae lip tint chart, at a list price of ₩11,000 and ₩8,800 on the official store.

The early-2026 relaunch took it to 22 shades. Two full-shade swatch videos went up this year. Musinsa has 5,878 reviews saying a clear, transparent shine stays behind without stickiness.

On staying power, the first thing you meet is a review saying it isn't as high as expected. The stain does remain, and one review says the colour lasted until the end of the school day. Think of it as the shine disappearing at lunch and the stain staying behind.

Watch out
the shine doesn't last long. The colour left after staining differs from the colour you applied, so buy just one shade first.

Info & reviews Review digest · the gist of several reviews, not verbatim quotes

  • The staying power isn't as high as I expectedUnpa (4.6)
  • Easy to control, sheer or deepUnpa (4.6)
  • The stain is strong but the staying power is gentle, so you end up reapplying oftenUnpa review roundup
  • Another review says the colour hadn't come off by the end of the school dayUnpa review roundup
  • A clear, transparent shine stays behind without stickinessMusinsa review (4.8)
Open peripera Ink Mood Glowy Tint

Details on the official page

#5Best for shine and volume come first

Alternative Stereo Lip Potion Caramel Glaze (얼터너티브스테레오 립 포션 카라멜 글레이즈)

melting glaze (high-shine gloss)Alternative StereoGlowpick 4.53 (544 reviews) · Hwahae 4.75 · Musinsa 4.7 (490 reviews)

Alternative Stereo Lip Potion Caramel Glaze (얼터너티브스테레오 립 포션 카라멜 글레이즈)
Photo · 네이버 블로그 · 얼터너티브스테레오 립 포션 카라멜 글레이즈 전색상 베이비 살구 밀크 카라
Five Score
3.0The most blog posts in the last 60 days; a high-shine glaze that sold out its first run of 40,000 units in three weeks
Brand
Alternative Stereo
Price
₩19,000
Spec
8ml · 7 shades (5 at the October 2025 launch) · melting glaze
Indices
Interest 6 · Reviews 95 · Buzz 100 · Fit 0 · Overall 45
Keywords
Alternative Stereo Caramel Glaze, Lip Potion, glaze lip, high-shine lip, new Olive Young lip
Tags
melting glaze7 shades₩19,000top buzz

This suits anyone who puts shine and volume before staying power. With 52 blog posts in the last 60 days, it has the most of the five. Its buzz index is the highest, but weak staying-power reviews put it fifth overall.

It launched in October 2025 as an Olive Young exclusive with 5 shades, and the first run of 40,000 units sold out in three weeks. The official store now carries 7 shades. Every review mentions the thick, high-shine texture, like melted caramel.

On staying power the reviews are honest. Unpa carries the sentence that the stain and staying power aren't strong, so it was better to reapply once after a meal. Reviewers add that this is simply how gloss behaves. At 8ml for ₩19,000 it is the most expensive of the five.

Watch out
you have to reapply after a meal. Some reviews say the payoff is sheer, so the colour is faint on its own.

Info & reviews Review digest · the gist of several reviews, not verbatim quotes

  • The stain and staying power aren't strong, so it was better to reapply once after a mealUnpa (4.7)
  • The texture is dense but less sticky than expected, and it felt good to wearUnpa (4.7)
  • It covered lip lines naturally and made my lips look fullerUnpa (4.7)
  • The shine is gorgeous but the staying power is short and the colour doesn't build the way I want, so it's hard to wear on its ownGlowpick (4.53)
  • A thick texture like melted caramel with a glaze-like shineGlowpick (4.53)

The 5 lipsticks for women in their 20s at a glance

  1. 1rom&nd Blur Fudge Tintyou won't touch it once before eveningthe matte finish shows flaking4.5
  2. 2CLIO Crystal Glam Tintyou're choosing from 34 shadesreviews report marks on the cup4.0
  3. 3rom&nd Zero Matte Lipstickyou want a bullet instead of a tint10 shades, the fewest here4.0
  4. 4peripera Ink Mood Glowy Tintyou want several shades under ₩10,000the shine disappears by lunch3.5
  5. 5Alternative Stereo Lip Potion Caramel Glazeshine and volume come firstyou have to reapply after a meal3.0

Choosing in more detail

  • If you're wearing a mask that day — rom&nd Blur Fudge Tint. Reviews say the matte finish transfers less onto the inside of a mask.
  • If it's the season when lips crack often — rom&nd Zero Matte Lipstick. The line about it being matte yet less drying repeats.
  • If you're buying a gift — Alternative Stereo Caramel Glaze. It has appeared in more videos than anything else this year, so the person receiving it will recognise it.
  • If you're a student buying a first tint — peripera Ink Mood Glowy Tint. ₩8,800 on the official store; pick just one of the 22 shades.
  • If you don't know your tone yet — CLIO Crystal Glam Tint. With 34 shades, swatch about three in store before deciding.
  • If your budget is under ₩10,000 — the two rom&nd products and peripera. Every one of their official store prices sits below ₩9,900.

Don't choose on list price alone. All three brands run discounts of around 20% on their official stores most of the time, and Olive Young sets add an extra mini.

Ask before you go

1Why are long-lasting tints drying?

It's because the water evaporates and the pigment stays. Apply a thin layer of lip balm before a matte tint, wipe it off after five minutes, and flaking shows less.

2Where can I check the shades?

Swatch photos on official stores are lit brightly, so they look lighter than reality. Use a full-shade video on YouTube or an in-store Olive Young tester, and apply it to your lips rather than the back of your hand.

3Can I exchange something bought online?

Cosmetics are hard to exchange or refund once opened. If there's any chance you'll swap for the colour, buy in store, or read the official store's exchange policy first.

4How do I check it's genuine?

Buy from the brand's official store, Olive Young, or an official Musinsa page. For the lowest price on an open marketplace, check the seller name first.

5How do I know if a shade is discontinued?

If a shade stays sold out for a long time when you select it on the official store product page, it's likely discontinued. rom&nd Zero Matte No. 9 is in that state now.

6Should I buy a lipstick or a tint first?

If you want to apply once and forget it, a matte tint; if you can reapply often, a glossy tint. A bullet lipstick has no cap to come loose in your bag, so it's easy for commuting.

  • #lipsticks for women in their 20s
  • #lipstick picks for your 20s
  • #long-lasting lip tint
  • #rom&nd Blur Fudge Tint
  • #rom&nd Zero Matte Lipstick
  • #Alternative Stereo Caramel Glaze
  • #peripera Ink Mood Glowy Tint
  • #CLIO Crystal Glam Tint
Research notes

Research date 18 September 2026 · Sources Hwahae lip tint and lipstick rankings (updated 17 September), Glowpick Olive Young lip tint and lipstick rankings (updated 13–14 September), CLIO and rom&nd official stores, Musinsa, Unpa and Market Kurly reviews, Naver DataLab and blog search, YouTube · Reviews recurring points, not direct quotations · Subject to change prices, shade line-ups

Five Score the overall index (0–100), combining the four indexes for interest, review, buzz and fit, converted into stars · Interest index Naver DataLab search trends, women in their 20s, July–September 2026 · Caution skin reactions vary by person; check the ingredient list

Ranking methodologyScope · index formula · data sources
  • Candidate pool — the 21 products that appeared on at least two of the Hwahae lip tint and lipstick rankings and the Glowpick Olive Young lip tint and lipstick rankings, top 20 each (updated 13–17 September 2026)
  • Interest index 30 — Naver DataLab search trends, women in their 20s filter, monthly relative index for July–September 2026 (highest in the candidate set = 100)
  • Review index 30 — rating × review count from the source rankings, official stores, Musinsa, Unpa and Market Kurly
  • Buzz index 15 — Naver blog posts in the last 60 days + YouTube videos in the last 12 months
  • Fit 25 — strength of reviews on the required condition (staying power): one voice 100 · divided 50 · weak 0
  • Order — by overall index. The Five Score converts the overall index (85 and above 5.0 · 75 and above 4.5 · 65 and above 4.0 · 55 and above 3.5 · 45 and above 3.0)
  • Date — checked 18 September 2026

Data sources